art direction

mellow

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A series of visuals created for a collection by jewelry brand ‘mellow’, by mellow fukushima.

The ‘24 collection, titled ‘I am’, treats the jewelries not as armors, instead as expressions of self. As a response to the collection, the visuals were created using everyday objects such as kitchen sponges, masking tapes and fruit nets. They are arranged with a candle on top, resembling a cake—the visuas are a celebration of everyday lives, made even merrier with mellow’s jewelries.