art direction


A series of visuals created for a jewelry brand ‘mellow’, by mellow fukushima.
The brand takes inspirations from flowers and re-interpretes them in the forms of metals and collages.

Since 2009, the brand has always reflected the growth of the designer herself. This series of visuals looks directly at her inspiration ‘flowers’ and explores a new expression to mark the start of her new chapter.

jewelry: mellow fukushima
photography: kazuma hata
illustration: natsuki kurachi
models: yukino, yuichi
art direction & graphic design: koyuki inagaki