branding, packcaging
mellow
✿




The logotype and emblem, in their minimalistic forms, embrace the brand that continue to explore different expressions. The brand is a reflection of the designer Fukushima’s personal thoughts, that grow with time, and the logo is designed to be timeless, borderless and genderless. Though the details of the logotype are distinctive, when engraved onto the jewelry, they subtly rest and coexist with the forms of the jewelry.





www.mellow-fukushima.com
credits
jewelry design: mellow fukushima
direction & graphic design: koyuki inagaki
special thanks: yumi okano
direction & graphic design: koyuki inagaki
special thanks: yumi okano