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branding, packaging

dou dou


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Branding and packaging design for a bakery cafe ‘dou dou’ in Petaling Jaya, Malaysia. The branding is characterised by ovals that are drawn from shapes of doughs. No alignment, no straight lines—the loose graphics are designed to complement the carefree, honest and easygoing personality of the neighbourhood bakery.








coffee bag







canele box






name card








other provisions









lettering






seasonal items




www.doudoubake.com


credits
art direction & graphic design: koyuki inagaki
interior design: sputnik forest
exterior photography: vincent paul yong
film photography: jeshua chan
printing: paper and print
special thanks: joey mah, keith koay




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