brnanding

The Tokyo Restaurant.




The Tokyo Restaurant. is a Japanese restaurant & bar in Kuala Lumpur, Malaysia. The restaurant offers contemporary dining experience of mixed genres, all with hints of Japanese inspirations.

The key concept for the identity is “marriage of authenticity and light-heartedness.” Classic typefaces were chosen to create an authentic atmosphere for the brand, while the abstracted monogram adds a contemporary, approachable look to the logo.





Stationeries design





Menu design






CI Guide






Interior design by Hirsch Bedner Associates



credits:
creative direction: shun kawakami, artless Inc.
art direction & graphic design: koyuki inagaki
interior design: Hirsch Bedner Associates
product photography: yuu kawakami




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