Branding & identity design for Sky Mansion, a serviced apartment in Zhengzhou, China. Sky Mansion is targeted towards business travellers, providing abundant meeting rooms, working spaces and lifestyle facilities such as fitness gym.
The logo is shaped using dots and lines, implying crossing points. The simplistic logo is applied throughout the facility as graphic patterns and icons. In accumulation, the repeated encounters with the graphic elements leave a lasting impression to the viewers.
Undertaken as a member of artless Inc.
creative direction: shun kawakami
graphic design: koyuki inagaki
assistant design: nooey nitipon, kanako ueno
project management: ken aoki
photography: yuu kawakami