packaging design

Satoyama Jujo


Packaging design for binned products produced by Satoyama Jujo, a 13-rooms inn located in Niigata prefecture, Japan.

The design aims to visualise how Satoyama Jujo translates Japanese sensibilities into modern-day output, by blending elements such as the Japanese map and vertical texts with English titling letters.
The dynamic hand-written lettering acts as a pattern to differentiate the products, and at the same time, it is an expression of Satoyama Jujo’s handmade charms.

art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: hitomi yasuda, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuu kawakami, artless Inc.