packaging design
Satoyama Jujo
𐩢𐩺
![](https://freight.cargo.site/t/original/i/271e9673c6f0262d94986235642196734e11e6da02cf8b033d5449107fa021dd/02.jpg)
Packaging design for binned products produced by Satoyama Jujo, a 13-rooms inn located in Niigata prefecture, Japan.
The design aims to visualise how Satoyama Jujo translates Japanese sensibilities into modern-day output, by blending elements such as the Japanese map and vertical texts with English titling letters.
The dynamic hand-written lettering acts as a pattern to differentiate the products, and at the same time, it is an expression of Satoyama Jujo’s handmade charms.
![](https://freight.cargo.site/t/original/i/e5c695211378f37b4fb4dff33e138eac3f9210e40da4ad0b028dfd057ce9808d/01.jpg)
![](https://freight.cargo.site/t/original/i/3f3bba3346d92fdbd636542f1a48b734bc2be273458f0339fab21ac17e1b67eb/03.jpg)
![](https://freight.cargo.site/t/original/i/cf200fbf5beea7f584b7f179df47ac1c2f0334b0b6b0838ba2c4745dbf93c4aa/04.jpg)
![](https://freight.cargo.site/t/original/i/2306fd791311d980d18f05fdbd884afa340ad28a2d276d3f71f8b40eed8ad40d/06.jpg)
![](https://freight.cargo.site/t/original/i/b7748194cc79d5c0c89d04730f1f651c887a81b5369d6dbb527265352a69c256/05.jpg)
credits
art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: hitomi yasuda, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuu kawakami, artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: hitomi yasuda, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuu kawakami, artless Inc.