branding

Fat Egg





Fat Egg is a restaurant in Petaling Jaya, Malaysia with its menu focusing on egg dishes from around the world; from familiar egg on toast to dishes from Malaysia, Japan, Thailand to Germany.
Not defined by a cuisine genre, it is more broadly themed with limitless possibilities of flexible menu expansion.



logo and illustration elements


The design keywords are: fun, excitement. Without defining a cuisine type, the playful typeface,
vivid colours and graphic elements are laid out to compliment the fun, unpredictable concept of the menu.




The custom font “Runny font”, characterised by its wavy parts, is created to be used in the logo, menu and posters.





credits
art direction, design, photography: koyuki inagaki



MORE WORKS ↓

 
Mark