branding, packaging

ÉCRU

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Branding and packaging design for a coffee stand & wine bar ‘ÉCRU’ in Fukuoka, Japan. The branding comprises ‘stacked’ coffee beans and grape berries. The elements, when stacked, form a new, accidental shapes—just like ÉCRU creating new chemical reactions by being a crossing point for coffee and wine drinkers.

The branding employs ‘dynamic’ logo system with the help of the sunlight - the signage on the glass facade falls into the shop, changing its shape as people visit through different times of the day, through different seasons in a year. 

The graphics are made bold and heavy-weighted, to match ÉCRU’s role in the community; ÉCRU is not an enclosed hidden shop, but a gathering point that is open for all kinds of people in the neighbourhood.

Signage

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