branding, packaging
ÉCRU
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![](https://freight.cargo.site/t/original/i/f7407438e1abace18528d3359a76f533b4fd28bc43668d50ff1da96229532551/06e.jpg)
Branding and packaging design for a coffee stand & wine bar ‘ÉCRU’ in Fukuoka, Japan. The branding comprises ‘stacked’ coffee beans and grape berries. The elements, when stacked, form a new, accidental shapes—just like ÉCRU creating new chemical reactions by being a crossing point for coffee and wine drinkers.
![](https://freight.cargo.site/t/original/i/58cb60a5e5f637168c4a26d45752fabf380ae680aac0d3231068d7a54c2e6be6/02b.jpg)
![](https://freight.cargo.site/t/original/i/54bbe94924fb14a8902496103c4cd056ebad3332bd5614fb2c10b842c721e803/03c.jpg)
![](https://freight.cargo.site/t/original/i/2e3b5306ed5fb8d356b2031be1e7f4c103189137a332c6989889cf6c73a7d5b3/04b.jpg)
![](https://freight.cargo.site/t/original/i/74786d2f17a48b1ccd5470f56079e44d1ffc04d182f0e3b4f02ee8e233beec5e/13d.jpg)
![](https://freight.cargo.site/t/original/i/ffa0cbc2da847b521d57fdbd027a25f61d580236051deb7b675ea6fcffc13840/namecard.jpg)
![](https://freight.cargo.site/t/original/i/b7f518dc554f51f4a128c39bca0309ba56e9d1ab38ff59882de0a9a8d390886a/12e.jpg)
![](https://freight.cargo.site/t/original/i/520456641c3b3f3c576e432660cc60390bdbc9819bcf1209af832cdd84fd9541/05d.jpg)
![](https://freight.cargo.site/t/original/i/08c36319ea84f24535a4d7ef5918bad7e69d8cd74506a741105775c89d8a7c3a/05a.jpg)
Retail goods
![](https://freight.cargo.site/t/original/i/8b3739603fd370d1a0c108e08a475646898c951217edb031a03cf7c6c97c006c/01_main_d.jpg)
![](https://freight.cargo.site/t/original/i/d2f7e5caf7cd05720d62eb7028070a5597b7188acd00392f3015f4ead140a175/08a.jpg)
![](https://freight.cargo.site/t/original/i/a45f4c1ee12b8631024309ba74ad732c0846ec4ca20d6dfaa6cd8babd2fb827c/07be-.jpg)
![](https://freight.cargo.site/t/original/i/991af65ac9ddc22806fa2525d19defc6fc198e2809aa87263af95113592d8bce/09.jpg)
![](https://freight.cargo.site/t/original/i/693879b2b89ed03e0a6b8ace1e4574f9bf84cea12e0f60bb79bd4879ac4ec5cf/09d.jpg)
![](https://freight.cargo.site/t/original/i/831278c2380df4af9052e89d4de395c270327257d86eaa6960f77a6a159093f0/09c.jpg)
![](https://freight.cargo.site/t/original/i/7c99d1b0f464f03c62eb1482de08fceaa08123f7823f232868d976a114a02957/10e.jpg)
Interior & Exterior
![](https://freight.cargo.site/t/original/i/9462475db72742885003ec8e83882174b71331f6a26c07c2b73f0fa0394c134e/11b.jpg)
![](https://freight.cargo.site/t/original/i/3f7877ca141521399c1e4a3f8c9daefa76276eadf7c6ddea0d12476d8537794c/17410821519692e.jpg)
![](https://freight.cargo.site/t/original/i/0dc06ad133d5c639f19dbc723fedc6413f00d91d721325dd8a58d1c4e4d32d6c/glass.jpg)
![](https://freight.cargo.site/t/original/i/802f3404d34306f50d26bd656b38855712eb819b1c2ce6cf4c7ebcbcc67a584c/17410821538959e3.jpg)
www.instagram.com/ecru_fukuoka
credits
interior design: CASE-REAL
comissioned by: Ito Soken Co., Ltd.
interior & exterior photography: Tatsuya Harada
special thanks: Tatsuya Harada
graphic design: Koyuki Inagaki
comissioned by: Ito Soken Co., Ltd.
interior & exterior photography: Tatsuya Harada
special thanks: Tatsuya Harada
graphic design: Koyuki Inagaki